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Professional Bio: Who is Phi Dang?
Phi Dang is a highly sought-after Human Design Life Coach, author of The Great Unlearning: Awakening to Living an Aligned and Authentic Life, host of the Grow Through It podcast and is affectionately known as The Positivity Queen in her community. She helps women and men all over the world to break free from what is holding them back to live their best life through her Soul R(e)volution framework consisting of mindset, self-love, energy and purpose. Phi is known for her down to earth approach, practical expert guidance and soulful intuitive insights.
Phi Dang is the first-generation born Australian daughter of brave refugees who serendipitously met on a boat fleeing the Vietnam War. Her name is pronounced Fee, which means flying high in Vietnamese. This is aptly, given time again, she has risen from challenging life circumstances including the heartbreaking loss of her dad at the young age of twenty. In 2021, she became part of ‘The Great Resignation’ turning her passion for mental health into a side hustle whilst climbing the corporate career ladder. Within a year, Phi went full-time, hitting six figures and is now a highly sought-after Human Design Life Coach.
Phi has the unique ability to speak to your soul in a relatable way. As such her posts on Instagram are well known to reach millions organically. She helps women and men all over the world through her Soul R(e)volution approach of mindset, self-love, energy and purpose resulting in life-changing breakthroughs and transformations.
Through Phi’s practical expert guidance and intuitive insights, she helps her clients in all areas of life: starting and scaling a business, career, love, confidence, grief, heartbreak, family, friendships, happiness and more. You can work with Phi through 1:1 coaching, retreats, group programs, workshops or a human design reading. She is based on Sydney, Australia in Bondi Beach and takes appointments in person and globally online. Throughout the year she also frequently visits Bali and Vietnam, living the digital nomad lifestyle.
LIVING LIFE TO SOCIETY’S TIMELINE
I’m the only child of migrants who fled Vietnam to Australia on boats (in fact my parents met on the boat to Australia). They sacrificed everything they had to live a better life and worked hard to raise me in a comfortable and sheltered life. I was on track to continue that life. I mapped it all out based on what I was told, the people around me and what I knew from the movies and TV.
Be the dux at my high school, go to law school, become a lawyer for a top tier firm, meet the love of my life, get married to this said love, buy a house, have a family and live happily ever after… well so I thought! (As many of us do)
LIVING LIFE TO SOCIETY’S TIMELINE
I’m the only child of migrants who fled Vietnam to Australia on boats (in fact my parents met on the boat to Australia). They sacrificed everything they had to live a better life and worked hard to raise me in a comfortable and sheltered life. I was on track to continue that life. I mapped it all out based on what I was told, the people around me and what I knew from the movies and TV.
Be the dux at my high school, go to law school, become a lawyer for a top tier firm, meet the love of my life, get married to this said love, buy a house, have a family and live happily ever after… well so I thought! (As many of us do)
LIFE DOESN’T ALWAYS GO TO PLAN.
Everything I knew and thought about life came crumbling down when my dad passed away to bowel cancer when I had just turned 20.
All my life I had been shielded from death and in a turn of events, the first funeral I would ever attend and the first funeral I would ever plan was for my Dad.
I questioned everything about life especially this supposed map of life. Why do all of it and suddenly I could die? What was the point of life? How can life be so cruel to me, to take away my dad when I was so young?
In this dark point of my life, I turned to the largest unassuming danger in life: being busy and avoiding emotions. I was studying two degrees law and marketing full time, working 4 days a week, side hustling as an english and economics tutor, partying on weekends, working on a huge conference at my university, being an executive on the marketing society, dating unemotionally available men. I completely avoided feeling the pain and grief of my Dad unconsciously. I thought this was what I was meant to do, accept what happened, get on with life and move forward.
the fall – the first dark night of the soul
Life has a funny way of throwing lemons at you. In In this instance it catapulted thousands of them my way in the form of my feelings. I was in such despair and depression. In an ironic twist, the feelings did quickly fade away but I was left feeling numb.
I thought my life ended when I lost my dad and on top of this I had to cancel my backpacking trip to Europe (losing $10,000+) and take a semester off of university (this truly did feel like the end of the world according to my map of life).
Whilst dealing with this all, I felt so ashamed and embarrassed. I remember not leaving the house for weeks and weeks avoiding phone calls from anyone and everyone. Not only that for the first time in my life I struggled to sleep everyday for a month. It was horrible, I went from sleeping 8-10 hours a night to maybe 1 or 2 a night. I felt like a living zombie.
the aha moment – doing the inner work
Then I had the light bulb moment. A-ha!
I remember lying on the floor of my living room curled up in a ball for the twentieth day in a row.
“Why are you doing this?”
“Dad wouldn’t want you to be doing this, he wanted you to go on with your life and thrive”
“Continuing to do this, isn’t going to change anything”…
From there I decided enough was enough.
Enough feeling sorry for myself.
Enough stewing in my sadness.
Enough being the victim of life.
I chose right then and there to build my life back up from the ground up. I chose to be brave (in honour of my dad’s last words to me), to continue living my life, inspired by all that my Dad had taught me.
+ I mastered my mind, my thoughts didn’t control me anymore. I become aware, conscious and discerning.
+ I transformed the way I thought. I stopped beating myself up. I stopped self sabotaging myself.
+ I began to support myself and self soothe instead of turning to external validation.
+ I processed the deep pain, understand how to feel my feelings such as the sadness and anger that I was avoiding and ignoring.
+ I grew through the discomfort of confronting myself, questioning myself.
+ I stopped thinking everything was happening to me and realised I had power, I could change my life.
+ I started truly loving myself, accepting who I was, knowing my worth.
+ I dropped out of law school, took a year off university and went on to travel to 20 cities across the US and Europe for 3 months.
+ I began to live life on my terms. No more living to what society deemed as a perfect life and timeline.
+ I listened to my soul instead of caring what people thought about me and taking on their opinions.
+ I woke up to what really mattered to me, the gratitude to be alive and truly live.
+ I transformed through a spiritual reawakening. I became conscious of my ego and shadows.
rebirth – making lemonade
The darkest moment of my life turned out to be the greatest teacher in my life.
Life would go on to give me lemons in the form of dealing with anxiety, being bullied, burning out and don’t get me started on being single for 8 years after being cheated on and going on the dating merry-go-round (round and round).
But I didn’t just go through that all, I grew through that all. And now? I know that no matter what happens in my life, no matter what lemons life throws at me, I can handle it. I can conquer it. I make lemonade. 
becoming a life coach
In my past life (in this life!) I worked in advertising and media. I was in the corporate world for seven years working in brand strategy. I was a high performer and have made over $100M collectively within my team.
The pandemic in 2020, whilst working reduced hours I was able to start a passion project on Instagram about mental health and personal development? Why? Through my own experiences and those of the people I loved. I did it anonymously under “in her vitality” (a play on inner vitality).
A post I made on men’s mental health went viral globally overnight despite my apprehension and fears. I went from 100 followers to 10,000 followers. As a result I became a life coach by demand.
corporate to side hustle to full time
I have since grown my online Instagram community @thephidang to over 35,000 people. I spent nine months of hard work waking up at 5am, coaching until my corporate job from 8:30am to 6pm, coaching again until 10pm, day in and day out including weekends. It was hard but I absolutely loved coaching and still do, even more!
After nine months I was able to resign in September 2021 and go full full time in my own business from November 2021.
At the same time I landed a publishing deal and that resulted in my book releasing in June 2023, The Great Unlearning: Awakening to Living an Aligned and Authentic Life. The book captures my life story and unlearnings but it isn’t about me. It’s for you beautiful soul. I wrote it during my Saturn Return (the pivotal period in your late 20’s).
I am here to help you, let's work together
I am currently working on a 1:1 basis with private clients.
My Coaching Phi-losophy
— All the answers you seek are already inside you. I literally used to roll my eyes when someone told me this but it’s true. With a coach you have light bulb moments, the a-ha! moments. You see your situation in ways you didn’t before, you are offered perspectives you hadn’t considered. Your thoughts on auto pilot are challenged.
— There is nothing wrong with you. You are worthy and loveable as you are right now. I am not here to fix you because you are not broken. You are an amazing force to be reckoned with. I’m here to help you get out of your own way so you can confidently live your best life.
– After working with many clients and from my own experience, my coaching is based upon four key pillars: mindset, self love, energy and purpose.
Phi's Human Design
I am a 2/4 Manifesting Generator with an Emotional Authority. My life purpose theme is the unexpected and I have the channels of openness, wavelength, charisma, preservation and recognition.
Translating my human design into what this actually means? I am a multifaceted, dynamic, powerhouse of energy who is an expert in helping others navigate their emotions, highs and lows, through my own experience and with clients.
With my my main life purpose energy known as struggle in human design, through my own life – I am gifted in being able to help you through struggle. How to navigate the tricky, turbulent, complex and dark to uncover meaning and purpose despite challenging life circumstances with love, warmth, compassion acheiving powerful changes.
Human Design incorporates astrology in addition to other amazing modalities, which is why I love it!
Speaking astrologically, I am a Scorpio Sun, Pisces Moon and Leo Rising. The trademark of my natal chart is the abundant Scorpio stellium energy. My astrology chart summarised:deeply attuned to transformation, intensity, and the hidden layers of life. A natural passionate ability to guide others through profound emotional shifts, helping them face their fears and embrace their personal growth. An innate understanding of life’s complexities and a gift for uncovering the truth. Best able to support clients in navigating even their darkest moments and emerging stronger, more aligned with their purpose.
This is reflected in my human design too; I have a completely open G (identity) and head centre which enables me to deeply and intuitively see you for all of who you are, understand you and guide according to your unique soul blueprint
WANT TO KNOW MORE ABOUT ME?
Read my book;
The Great Unlearning: Awakening to Living an Aligned and Authentic Life
The book weaves my life experiences but it’s not about me. It’s for you.
Divided across five parts, ‘Success’, ‘Self’, ‘Inner Being’, ‘Relationships’ and ‘Spirituality’, The Great Unlearning is for the modern woman who is ready to stop playing small and live with more burning passion, joy, freedom and fulfilment.
